Spoke at length with the Hoosier product manager that was at the SVRA championships in Austin (Circuit of the Americas).
Pestered him with numerous questions, figured I would pass along some interesting responses from him:
Heat cycling worth it or not? - his response was that for cars as light as ours, we would see little to no upside from heat cycling. Saves us a couple bucks if you are paying to have them pre-heat cycled, or time if you are doing it yourself on track.
Is the SM7 any different than the R7 compound? I had heard conflicting stories from non-Hoosier people. The Hoosier rep confirmed that they are identical compounds, just slightly different tread pattern.
Tire pressures? I told him i ran 14f/r cold and 17f/r hot and his eyes almost popped out of his head. He said that was way way way too low even considering the Atom's lightness, and recommended 22ish cold and 30ish hot. This conflicts with what I've seen other people post as their optimal, so i'll likely be experimenting with something in between (18ish cold, which I believe TMI reported as optimal). He said my pressures being that low were causing my rapid shoulder wear and likely leading to a smaller portion of the treat width making contact in turns.
Camber - he recommended "up to 3" degrees, fwiw.


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