Like I said, Brammo was GIVING the cars away at or below cost. I recall wondering how long they were going to be able to keep building Atoms with such low pricing. Brammo had a lot of development and tooling costs to recoup over a small run of cars. It's not fair to say an Atom 4 is over-priced based on what Brammo was charging for Atom 2's. Atom 2 pricing wasn't realistic.
If you add the $15,000 profit that Brammo didn't factor in and charge you for, Atom 4 pricing isn't at all out of line. It reflects the price point necessary to turn a profit and stay in business.
As I recall, there was a price hike from Atom 2 to Atom 3, as TMI pricing factored in a bit of profit. This higher price helped to raise values of used Atom 2's, explaining how Atom 2's "held their value" so well.
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