I used to do a lot of auto-crossing, primarily with the Vette set and a little with SCAA. I've been a fan of the Ariel Atom for about 5 years since I first saw the Top Gear Review. I'm not a fan of the price as it has sky-rocketed since five years ago and strangely the performance has remained unchanged. Hmmm. Oddly the top end Corvettes are doing the opposite. Performance and luxury/tech appointments have dramatically improved, but the price is going lower. Case in point, the 2013 ZR1 @ $105-120k vs. the 2015 Z06 @ $78-108k.
The Atom 3S and the new 650 hp Corvette Z06 are in the same price realm. The current Z06 is 3.3 0-60 car with a dramatically more comfortable and well-appointed driving environment. Now the open air is no longer an excuse since the new Z06 has convertible or removable targa. I love the Atom, but when I get cash in hand, which option will bring more bang?
Let's face it, the real question is, for the .5 sec 0-60 difference, is it worth giving up a car that I can take on comfortable cross country road trips for two with luggage. The Atom 3S at the $90k price point offers a very niche solution for adrenaline rush experiences. Since I'm not Jay Leno... well, I'm not. I have to choose wisely where my hard earned cash goes. It's either the super fun (way-over priced) street legal go-cart or the amazing bargain priced (and practical) super car with convertible or targa, automatic / standard options. Since I'm a red-blooded American, the Honda-powered cart may very well get trumped by the 650 hp 650 ft/lb Chevy motor.
When I compare the tangibles between the two vehicles using the 2015 Z06 as the comparison price point, I appraise the Atom's value at no more than $35k and that's being generous. They might lure me in with that. If Chevy were mass producing such a toy, it would be 18-28k. I get it. The Atom maker is a small business and the techs gotta make money. This is a richer man's toy and I'm not a richer man. Unless someone can convince me where my argument is flawed, my money is going to the Z06, once they redesign the butt-ugly rear facia.
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