I've felt for some time that the Atom is pricing itself out of the market. Obviously there are enough people that disagree with me, keeping TMI and Ariel UK fully busy.
The base Brammo Atom was originally well under $40K ("300 HP" was $43.6K). I've repeatedly said "The Atom is a great car - but once you get past $100K, there are a lot of great cars."
Bookmarks